Fresh Fruits
Locally grown, seasonal, picked at peak ripeness.
Local Markets (F2F)Locally grown.
Locally grown.
Locally loved.
F2F connects smallholder farmers directly to local communities — fresher food, fairer prices, stronger neighborhoods.
Picked & delivered in 24 hoursHubs in 3 cities
What is F2F
Farm to Folk, in your community.
A short, transparent supply chain that delivers nutritious, locally grown food directly to homes, vendors, and institutions.
01
Fresh & Nutritious
Picked at peak — minimal handling, maximum nutrition.
02
Fair to Farmers
Stable demand and fair pricing for smallholder producers.
03
Reliable Delivery
Coordinated routes, local hubs, predictable supply.
Who we serveHouseholds, vendors,
Households, vendors,
and institutions.
F2F operates through neighborhood hubs and digital ordering. Customers get reliable access to fresh African produce, while farmers get a guaranteed market.
- Households via doorstep delivery
- Local vendors & retailers
- Schools, hospitals, canteens
- Restaurants & hotels
200+
Households
3
City hubs
What we bring to market
Fresh, local, traceable.
What we supply through F2F to local communities — differentiated from what we channel through Harvest to Export (H2E).
Vegetables & Herbs
Fresh greens, root vegetables, and flavor-rich herbs.
Tubers, Cereals & Grains
Staples like maize, rice, cassava, sweet potato, and pulses.
Meat, Poultry & Dairy
Fresh and traceable animal products from local producers.
#MezaYaKijani
Bring F2F to your community.
Join hundreds of partners delivering fresh, fair, locally grown food to thousands of homes every week.
Get Started